-store shopping. >> our new york shop is based on what our tristate customers are shopping for online. they have no idea we have been studying them online and a merchandise selection based on what's in their cart, what they're clicking through. >> and laurie joins us now from new york. it's so interesting. we're talking about smaller, smaller folks who are doing this. what about larger online stores, for example, ebay, amazon, are they doing something similar? are we going to see an amazon store? >> sure, listen, there are already rumors now that amazon is setting up shop in seattle. so unconfirmed but lots of folks saying they're looking to make that move. what they are doing, amazon has the amazon locker. so if you're going to staples or radio shack, you might start seeing these giant lockers that say amazon locker. it allows people if they get something at home at amazon, they can pick it up, they get a confirmation e-mail, a number they type in and they'll get their object there. we're seeing that happen quite a bit. google just yesterday, they bought amazon's competitor, so you know, it's c